If your business is sucking the life out of you, your business is not broken. I promise.
Your business needs systems!
First things first: What are systems, you ask? I define systems as the process for how things get done. Whether you know it or not, you have a system for everything in your life. When you intentionally create systems, THAT is when your business will not suck the life out of you.
You might be wondering, “Why the heck would I create systems when I am busy running a business?” Putting together systems may not seem urgent, but goodness it is important! Here’s why.
Save (and make) money
When you have systems in place, it will save and make you money. Systems create consistency in how tasks are handled and ensure less time is spent correcting costly errors.
Once you have an established marketing strategy, creating a system will ensure that you don’t miss out on the chance to grow your business. You will have a consistent process for marketing activities that grow your business (and make you more money).
If your marketing strategy is a consistent blogging schedule, you can create a system around it so it doesn’t bog you down. For example, you can create an editorial calendar that schedules out your posts. You can also create a style guide that outlines how you would like your posts formatted. This can all be delegated to a team member once the system is created!
Your marketing strategy might be a specific way you keep in touch with prospects. To make sure you aren’t dropping any balls on connecting with prospects, a system will be super important. This can be as simple as a spreadsheet that you track your contacts, or using a CRM tool like Contactually.
If you, as the business owner, are the one that is doing any day-to-day implementation of tasks, it will stay that way unless you document it. You won’t be able to delegate anything to another person if the information stays in your head. If you want to save time and get out of working IN your business, you will have to be freed up out of these recurring tasks. Creating a system that you then document will be key in making this happen.
Even if you choose to keep some of the day-to-day tasks on your plate, creating a system that’s documented will help you replicate it the next time you do it. It will keep you from racking your brain and wasting time and energy remembering how to do the task again.
Your business serves your community so it is super important everyone that interacts with your business gets the same care and attention. With systems, everyone that interacts in your business will have a consistent experience. Your systems will set the standards for how your customers should be treated and how inquiries are handled.
Eventually, your customer service inquiries will be too much for you to handle on your own. To delegate the incoming queries, guess what your team will need? Systems! Your team will need guidance and to know the parameters you set for your customer service process. How do you handle refund requests? How does your team answer someone asking if a product or program is right for them? How does your team handle if a customer expresses frustration for a product on social media?
And now onto the best reason of all…
You will have more freedom (yay!)
This is what it’s all about, right? You didn’t start a business to work 24/7. The only way you will have freedom is when you setup the proper systems so your business can run without being 100% reliant on you. It is also what you will need to do to scale your business WITHOUT working more.
So there you have it, the top reasons why systems are essential to your business. In an upcoming post, I will give you some easy tips on how to create a key piece to your systems: a Standard Operating Procedures (SOP) Guide. It doesn’t have to be hard- trust me! Stay tuned!