Whether you are starting up or have an established online business, the right team structure can make all the difference. You started an online business to live your best life and the right team support can make that a reality.
But how should you structure the support in your business as it grows beyond what you can do on your own? What if you are just starting out and you’re not sure what support you should have?
Depending on the phase your business is in, you may structure your support in one of three ways.
Phase 1: This is when your business is in the earlier stages. You are still experimenting with your business model and plans for growth. You might work with a coach that can guide you in your marketing and growth strategies. During this phase, you may have a General Virtual Assistant to help you with small technical tasks, research, administrative assistance and schedule management. A lot of the “work” will fall on your shoulders as you are in this phase where there is a lot of experimentation. You can also keep this structure if you decide to keep your business lean and mean. The team structure might look something like this:
Phase 2: During this phase, your business is expanding and you are starting to get a solid business model. You have streams of revenue coming in and you are figuring out what works. In this phase, you have multiple members on your team implementing the day-to-day tasks. You might have ongoing part-time staff or contract staff that come on for specific projects and tasks. You could still be working with a coach who informs your growth strategy and mentors you along your business journey. In addition to being the head of your business, you are also the manager of your team. Your team structure could look like this:
Phase 3: When you’ve reached this phase, the business is growing faster than you can keep up with. You have several projects and revenue streams in your business and it has grown beyond what you can manage on an ongoing basis. You have several team members that are all working in different capacities on various projects, and a big part of your job has become managing and keeping up with day-to-day tasks. In order for the business to keep growing, you need to structure your team in a way that frees you out of the details.
Your time should be focused on strategy and plans for growth. When you get to this phase, you may structure your business so that you have someone in the management capacity so you are removed from that role. This role could be a Project Manager, Online Business Manager or Chief of Operations. Rather than your team members reporting to you, they would report to the person in the management role. This person not only understands your big-picture vision but also makes sure that it’s executed. This team structure could look something like this:
Every business is a unique snowflake and yours could look different depending on your needs and desires. Take some time this week to think about where your business is at and how you want to structure your team.
Maybe you like staying in the details and being in the management role. Maybe you want your business to stay tight and lean with you as the primary player. Maybe you want to create a business that scales and you want to get out of the day-to-day management. How you structure your team support is up to you.
The most important thing is that your team is structured to support you to be the best business owner you can be!