Last month I wrapped production on the the most unique event I’ve ever been a part of: Silicon Valley Fashion Week?! And yes, the exclamation mark and question mark are intentional. While other Fashion Week events typically showcase high fashion and glamour, this event featured designers that cross over into technology, the maker world, Burning Man and other creative fields.
The event was hosted by Betabrand, the SF based clothing retailer that is known for its unique and newsworthy pieces, like the disco jacket and yoga pants you can wear to work. Zappos.com was the co-sponsor. I produced the event with two other producers, Mustafa and Sara, as a team under Mustafa Productions. This event was unique in that we produced everything from content to exhibitors to logistics. It was so fun to be part of putting together the content and spectacle of the show and not just managing the logistics. Betabrand and Zappos.com were a true pleasure to work with.
Some highlights of the the three days for me included:
Warrior Within Designs
A performance by hip-hop dance group The Tribe
Tinsel: jewelry that doubles as headphones
Heidi Lee and this amazing head piece
An epic balloon drop finale!
Black Light Visuals: a paint that that creates a marbling effect on your body.
Life-sized human crane sponsored by Zappos.com
We received some great press coverage:
It was such a fun opportunity to be a part of this event and to take on a different role than I typically do. It was really meaningful to produce an event that showcased creativity with the designers, performers and exhibitors. Next year, we are shooting for an article in Vogue! We can dream, right? 🙂